HLTV.org, where you follow the analysis, broadcast and results of Counter-Strike: Global Offensive matches, was purchased by Better Collective, a sports betting media group.
This initiative of Better Collective covers not only HLTV.org, the leading publication of CS: GO esports in the industry, but also the Danish CS: GO platform dust2.dk. Thus, advertisements and promotions of betting sites will be made easier on these two platforms. We know how many audiences these two platforms appeal to, especially HLTV.org. Of course, the interest in betting sites will increase to some extent. In addition, information on how the payment will be disclosed. The remaining cash of 26.4 million Euros will be paid in three installments, according to HLTV.org’s performance. The total price is said to be 34.5 million Euros.
HLTV.org CEO Martin Rosenbæk said: “Joining the Better Collective group will take us one step further towards becoming the most preferred CS: GO brand worldwide. Espor is a rapidly growing and developing industry. With Better Collective management, we exchanged ideas about how we can show the full potential of our platforms and decided to merge. They know well how to use technology and contribute to the development of the players to satisfy the community with their experience. When we combine this with our own CS: GO experience, this will be beneficial for the entire CS: GO community and will strengthen our position. ”
“Jesper Søgaard, CEO of higher Collective; “Thanks to the present initiative, I’m sure that we’ve found one among the simplest esports brands within the world.”. We expect that the participation will increase considerably since many of the betting operators we work with offer betting opportunities in esports. ”