LG – NOW, THIS IS GETTING WEIRD

LG G9 which is the following flagship smartphone of LG, will not be a flagship smartphone similar the Google Pixel 5.

So things are getting a little weird in the flagship smartphone segment. A few days ago we’ve heard that Google’s next flagship, Google Pixel 5 won’t be a flagship phone, meaning it won’t have the latest flagship SoC, the Snapdragon 865.Rather will have an upper midrange Snapdragon 765G processor which is yet quite the fashionable 5G-enabled silicon, but not on the equal level as Qualcomm’s most expensive.

The exact reason why Google has decided to use a midrange processor in their flagship phone is unknown yet. But a fresh report right out of South Korea suggests that LG is planning a similar move for their next flagship the LG G9 as well. Reports say the LG G9 will also come with the Snapdragon 765G instead of Qualcomm’s top of the line Snapdragon 865.

Now, as shocking as that may be too long-term LG fans, it would be a sensible decision by the company. Hear me out. We’ve seen Samsung recently unveiled the Galaxy S20 series with the Snapdragon 865 SoC that is more expensive than ever. I mean the Galaxy S20 starts at $1000 and goes up to $1400 for the Ultra and these are prices for the base 128GB models.

In comparison, last year the Galaxy S10e started at $750, and the S10+ was $1,000. Not only that, Sony also unveiled their latest flagship with the 865 SoC, but the Xperia 1 II also costs almost #1300 in Europe, while the Sony Xperia 1 last year was only $850. The main cause why Android phones are very damn valuable in 2020 is Snapdragon 865.

LG G9
LG G9

You see before 2020 flagship Snapdragon processors used to come with a neat single chip package where the modem was integrated into the chip itself. But with the 865 Qualcomm took a different approach, instead of a single package they separated the processor and the modem and offloaded the 4G and 5G connectivity to a separate chip called the X55 Modem which made 5G mandatory for the 865 chipsets.

Not only that it made the whole chipset even bigger and more complicated for Smartphone OEMs to implement. Because now the chipset got bigger, it forced smartphone companies to make their device even bigger than before.

That’s the reason the Galaxy S20 series have gotten significantly bigger compared to last year, a bigger display, a bigger battery and more. These all contributed to the insane increase in prices year over year and the root cause of all of this is the snapdragon 865 processor.

So companies like LG and Google have understood that they cannot compete with Samsung in the specs department and that’s the purpose I guess they have decided to use the Snapdragon 765G processor which by the way results in a nice, single-chip package. This design lets OEMs keep the more simplistic one-chip SoC solutions that were common in 4G phones in 2019, and in addition to directly being more affordable, this design should also help decrease costs with a smaller footprint and less power usage.

So that’s the main reason companies are downgrading their flagships in the processor department this year and I won’t be surprised if more companies follow suit.

Let me know your thoughts down in the comments and as always I’ll see you tomorrow…Peace out!

Sources: Ocean Of Android

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