Samsung – A NEW ERA 2020

Samsung has selected a new head of their mobile unit who will substitute DJ Koh.

So Samsung’s Mobile division now has a new boss. Yes, DJ Koh is no longer making the calls, it’s now going to be Roh Tae-moon..not really sure if I’m pronouncing his name right, he’ll be taking over the job from DJ Koh, who by the way, was the head of Samsung’s mobile division ever since 2015. Roh Tae Moon is going to be the youngest president of Samsung at the age of 51.

Samsung – A NEW ERA

He’s been with the company from the last two decades, he was the person responsible for the development of Galaxy series, yes the series of phones that dominates the smartphone market. Previously he was the number two guy in the mobile division, the first one was, of course, DJ Koh. Now Samsung has decided to make Roh Tae Moon the number one guy in the mobile division who’s going to carry the legacy forward.

By the way, this doesn’t mean that they are firing DJ Koh.c In fact, he has been promoted to the CEO spot. Now he’s the CEO of Samsung’s IT and mobile communications business which means Roh Tae Moon still works under DJ Koh but DJ is Kinda stepping back from the smartphone businessc management. It’s Roh Tae Moon who’s the making the calls now. Of course that being said, what does this mean to Samsung and to us, the consumers.

Roh Tae Moon is known to be a decisive person, he’s appointed to make some bold moves to keep the number one position of Samsung in the mobile market and to keep its lead over competitors like Huawei whose market share has been on the rise. He was the one who played a vital role in overhauling Samsung’s budget and mid-range phone, the Galaxy M series and A series of phones.

Samsung - A NEW ERA
Samsung – A NEW ERA

Earlier Samsung’s budget and mid-range phones sucked compared to the competition. Now they’re as good as the competition. Roh Tae Moon was also responsible for Samsung’s new strategy to outsource the production of some of the Galaxy A series of phones in order to bring costs down. If you don’t know already last year Samsung has decided to let a Chinese manufacturing company produce phones for them.

Samsung will only design it and the rest will be carried over by this Chinese manufacturing company. It’s the same strategy that all the Chinese companies use, that’s the reason their phones have a very low price tag. So Roh Tae Moon was the one who made this decision and now under his leadership, we can expect it to be expanded to more devices.

Those who are familiar with him say that Roh Tae Moon is very decisive, and he will take some bold and swift decision in order to respond to the changing smartphone trends which will surely help Samsung to keep its lead over Huawei which has been unstoppable even after the US ban.

Going forward we can expect some bold moves taken by the new head. The Galaxy S20 Unpacked event is right around the corner and sadly we may not hear this at next month’s unpacked event…

Sources: Ocean Of Android

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